From founder led start-up,
to the #1 Organic Baby Food Brand in the US.
Happy Family Organics is a house of brands navigating some of the most emotionally charged moments in families' lives. Our goals were always simple: Be there for parents, no matter their feeding journey, make organic accessible to all, lead with purpose.
Over the past decade the culture of creative, cross-channel experimentation, resulted in a transformative in-house COE with the power to strategically adapt each brand to the ever-evolving landscape, from packaging & production, to digital marketing, organic & paid media, digital shelf, e-commerce and shopper marketing.
As a result, Happy became the #1 Organic Baby Food brand in the category
Challenge:
Founded in 2006 & holding as the #1 Organic baby food brand since 2016, the challenge has remained consistent. Support parents in their little ones feeding journey.
Solution:
A constantly adapting world of products & innovations, communications and creative strategies across an always on marketing ecosystem, moving the needle on simplifying the feeding part of parenting, empowering parents to make informed choices and provide their children with the best possible nutrition