Break through the feed, in a category filled with “perfect” parenting moments and “happy” babies.

Happy believes in full transparency, from product to the reality of parenthood. This campaign displayed what true happiness means. The raw, the real, the laughter and the mess, we captured all of it with hidden cameras fitted to puppets and remote control trains so the kids had no idea we were even there. This was unfiltered happiness because Happy is greater than everything.

The twist? This wasn’t the original brief. Sure, we got the mission video the brand wanted parents to see,, but first the stage was set to bring parents in.

Agency Partner: Caveat - Dive into the full case study